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Man, who the hell is this guy?
No pun intended there. I know he’s a devil of sorts. Named after one of those gods from the Old Testament. I think he was a Philistine god, worshipped somewhere around Ekron. The Lord of the Flies, if I remember correctly.
But I digress.
This little pink fellow seems to have taken over the demon department from Dabura. Remember that guy from Dragon Ball Z? Now that was a badass demon design. Big, intimidating, red, with horns and a face that practically screamed evil.
God knows where that fellow is nowadays.
Oh wait, he’s in Heaven!
After Majin Buu turned him into a cookie and ate him, King Yemma sent Dabura to Heaven. Apparently, sending the King of the Demon Realm to Hell would have been more of a reward than a punishment. The Dragon Ball Z anime even showed him becoming a rather pleasant fellow up there.
Only Akira Toriyama could come up with something that ridiculous.
Anyway, back to our little pink devil.
I honestly expected Toriyama to stick with green, something along the lines of Piccolo. Then again, even Piccolo’s origins changed as Dragon Ball evolved. We originally knew him as a demon, only to discover later that he was actually an alien from Namek.
And here we are with Beelzebub, another demon with a completely different appearance.
Pink skin, spiky pink hair, enormous ears, blue goggles, a purple cape, and bright yellow boots.
What a combination.
Yet somehow, it works beautifully.
The first thing I noticed when I took this figure out of the box was just how much the colors pop. Bandai really captured that unmistakable Toriyama artwork.
This is the S.H.Figuarts Beelzebub from Sand Land, and despite not knowing much about the character initially, I have to say, this little fellow is growing on me.
Where to find the figure: Check on Amazon or Check on Shopee Philippines. Check the seller, condition, and current price before ordering.
Who the Heck Is Beelzebub Anyway?
Beelzebub is the main protagonist of Sand Land, a manga created by Akira Toriyama back in 2000.
Unlike Dragon Ball, which went on for years and years, Sand Land was a much shorter story set in a world where water has become incredibly scarce.
Beelzebub is the son of Lucifer and the prince of demons.
Despite that rather frightening title, he’s actually a mischievous little fellow who likes video games, machines, and getting himself into trouble.
He’s also around 2,500 years old. Imagine being that old and still behaving like a naughty little boy.
The story follows him, a human sheriff named Rao, and another demon named Thief as they search for a legendary water source.
It’s classic Toriyama. Strange creatures, interesting machines, plenty of humor, and an adventure that has more depth than its cartoonish appearance might suggest.
To be clear, this is a Sand Land figure, not an actual Dragon Ball Z character. The Dabura and Piccolo comparisons are simply the first things that came to mind when I saw Toriyama’s design.
First Impressions: The Colors Are Fantastic
Now let’s get back to the figure itself.
The colors are probably its strongest selling point.
His pink skin and hair immediately catch your attention, but it’s the contrast with the purple cape, black shorts, and yellow boots that makes the entire design work. There’s also the blue goggles resting on his head.
Individually, these colors sound like a strange combination. Together, they’re wonderful.
I particularly appreciate how well Bandai captured his facial features. The enormous eyes, pointed ears, mischievous expression, and oversized head all look like they’ve come straight out of Toriyama’s illustrations.
The sculpt is detailed without being overly complicated. And that’s something I appreciate.
Accessories: Quite a Lot for a Little Fellow
During the unboxing, one thing that immediately stood out was the number of interchangeable parts. This is more than a little figure with an extra hand thrown in.
According to Bandai, the S.H.Figuarts Beelzebub includes:
- One main figure, approximately 110 mm tall
- Five interchangeable facial expression parts
- Four pairs of interchangeable hands
- Interchangeable folded arms
- Interchangeable back and hair parts
- Interchangeable goggles
- Two interchangeable cloak parts
- A small water bottle
The faces are especially entertaining. You can make Beelzebub look annoyed, angry, or ready to start a fight. There’s a shouting expression and a clenched teeth face that match the animated character particularly well.
The water bottle is also a nice addition, considering how important water is to the Sand Land story. A plain plastic bottle might not be exciting in another toy line, but here it actually makes sense.
My only concern with accessories like these is keeping track of them. Lose one of those tiny faceplates or hands, and finding a replacement might be difficult.
Articulation and Display
Being part of Bandai’s S.H.Figuarts line, Beelzebub is designed for posing rather than simply standing in one position.
The interchangeable arms, hands, and facial expressions provide quite a few display possibilities. His unusual body proportions make him different from the usual Dragon Ball figures.
He’s got a large head, short legs, a small torso, and that distinctive cape. He’s also only around 11 centimeters tall.
So don’t expect a massive figure. What you get instead is a small, colorful character with an enormous amount of personality.
I still want to spend more time testing the joints and different poses before making any long term claims about articulation or durability. An unboxing is not the same thing as months of use.
What I Like
The colors. Absolutely the colors.
The pink, purple, blue, and yellow look fantastic together. I also appreciate the facial expressions, the accessories, and how faithfully the design captures Toriyama’s artwork.
There’s a nostalgic quality to this figure that reminds me of growing up with Dragon Ball.
He might not look as intimidating as Dabura, but he certainly has more charm.
What I Don’t Like
For starters, he’s rather small. At approximately 11 cm tall, collectors who prefer larger action figures might find him underwhelming.
The numerous tiny accessories are another consideration. They’re nice to have, but they’ll need proper storage.
His unusual proportions and cape may also make some action poses more complicated compared with a conventionally proportioned figure. That’s something I would rather test properly than pretend I know from opening the box.
Those aren’t necessarily major flaws, but I did find two more things worth bringing up after looking into what other collectors have experienced.
The price versus the size. Bandai originally asked ¥7,700 in Japan for an approximately 11 cm figure. Yes, the sculpt and alternate faces cost money to develop, but that’s still a fair bit for one little devil. Some collectors made the same price complaint when it came out. At a discount, that’s a different story. At a high reseller price, I’d think twice.
Those interchangeable back panels deserve attention. In a March 2025 collector discussion, one owner reported backplates that wouldn’t sit flush. Another said theirs left a smaller gap and could separate a little when moving the upper torso. That’s an issue reported by other owners, not something I confirmed on my own figure in this unboxing. It doesn’t mean every copy is defective, but it’s worth inspecting when you first open yours.
No dedicated display stand is listed among the included parts. Bandai gives us plenty of faces, hands and cape options, but not a display base in the official package contents. That’s not a disaster for a figure that can stand on its own, but a stand would have been nice for more dramatic action poses.
One thing I won’t do is call the joints rubbish just because I wanted more negatives. Other collectors have praised the articulation and balance. My longer term durability verdict will have to come after more posing, not from pretending a quick unboxing is a six month test.
Specifications and Original Release
Bandai lists the S.H.Figuarts Beelzebub as a PVC and ABS figure approximately 110 mm tall. It was released in Japan on March 23, 2024, with an original Japanese suggested retail price of ¥7,700 including tax. That is an original launch price, not a claim about what it costs today in the Philippines.
Final Verdict: A Little Devil With Plenty of Personality
When I first encountered Beelzebub, I genuinely wondered who the hell this fellow was.
He looked like a strange relative of Piccolo, Dabura, and half the other peculiar characters Akira Toriyama created over the years.
But after taking him out of the box, I started appreciating the design.
The colors are excellent, the accessories are generous, and the figure has that unmistakable Toriyama charm.
Dabura might still win when it comes to looking like a proper demon king, but Beelzebub wins when it comes to being a colorful little troublemaker.
And sometimes, that’s exactly what a collection needs.
PulsenPicks Rating: 4.2 / 5. A charming, colorful S.H.Figuarts release with excellent character design and plenty of accessories. The tiny scale, original asking price and reports of imperfect backplate fit keep it from a higher score. Particularly appealing to Sand Land fans and collectors of Akira Toriyama’s work.
Shop the S.H.Figuarts Beelzebub: Amazon | Shopee Philippines
Reviewed by PulsenPicks using our own unboxing footage. Official specifications checked against Bandai Tamashii Nations. Dabura’s afterlife story is also discussed on the official Dragon Ball website.